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ISBN Social Media Optimization For Dummies Buch...
9,12 € *
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Optimize, optimize, optimize to get the most out of your company's social media presenceAs it turns out, social media is good for a lot more than funny cat videos, memes, and sharing what you're eating for lunch with the world. As the social media sphere continues to grow and be redefined, it's more important than ever to arm yourself with the latest information on how you can use it to drive traffic to your website, raise awareness of your brand, and promote your products or services. If you're a marketer who has asked yourself how you can possibly stay afloat in these newly chartered and oft overcrowded waters, Social Media Optimization For Dummies serves as your roadmap to smart marketing in the digital age.So, what is Social Media Optimization (SMO), exactly? Well, it's comprised of two closely related practices. First, SMO refers to a set of techniques in which social media is used to drive traffic to a website and create an interest in a product or service. Second, SMO concerns the optimization of the social media presence itself with the goal of building followers, increasing engagement, and, again, generating interest in a product or service. Each of these parts supports the other and, when the channels are managed efficiently, enhances the other's effectiveness. In this plain English, easy-to-follow guide, you'll quickly discover how to apply SMO practices to your marketing plan to accomplish those goals.* Integrate social media into your website* Drive traffic to your website* Build followers and generate a buzz* Increase engagement with customersFrom integrating social media into your website to building your social media presence to everything in between, Social Media Optimization For Dummies points your business toward success.

Anbieter: Dodax
Stand: 24.01.2020
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ISBN WordPress For Dummies, 8th Edition Buch Ta...
24,86 € *
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The bestselling guide to WordPress--fully updatedUpdated to capture all the changes expected to come with the latest release of WordPress, the brand-new edition of this bestselling guide gives you an all-access pass to using this powerful publishing platform to get your very own blog or website up and running--in no time. In WordPress For Dummies, you'll find out how to choose and customize a theme, pick the perfect web host, manage multiple websites with multiple authors, and tons more.Due in large part to its state-of-the-art features, WordPress has become the go-to platform for website owners and bloggers who want to be noticed. Whether you're new to the web/blogging community or want to maximize your site, this hands-on guide is packed with everything you need to navigate the wonderful world of WordPress--and ensure the fruit of your labors gets the attention and traffic it deserves.* Get set up with a new WordPress.org account* Leverage the power of WordPress as a CMS tool* Forget one website--manage as many as you want* Optimize aesthetics, web standards, and usabilityNot a WordPress guru? No worries! Everything you need to become a pro is a page--and a click--away!

Anbieter: Dodax
Stand: 24.01.2020
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ISBN WordPress For Dummies, 8th Edition Buch Ta...
27,99 € *
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The bestselling guide to WordPress--fully updatedUpdated to capture all the changes expected to come with the latest release of WordPress, the brand-new edition of this bestselling guide gives you an all-access pass to using this powerful publishing platform to get your very own blog or website up and running--in no time. In WordPress For Dummies, you'll find out how to choose and customize a theme, pick the perfect web host, manage multiple websites with multiple authors, and tons more.Due in large part to its state-of-the-art features, WordPress has become the go-to platform for website owners and bloggers who want to be noticed. Whether you're new to the web/blogging community or want to maximize your site, this hands-on guide is packed with everything you need to navigate the wonderful world of WordPress--and ensure the fruit of your labors gets the attention and traffic it deserves.* Get set up with a new WordPress.org account* Leverage the power of WordPress as a CMS tool* Forget one website--manage as many as you want* Optimize aesthetics, web standards, and usabilityNot a WordPress guru? No worries! Everything you need to become a pro is a page--and a click--away!

Anbieter: Dodax AT
Stand: 24.01.2020
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SEO For Dummies
23,99 € *
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Up relevance scores, improve page speed, optimize voice search questions, and more! Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?" By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You'll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings. Develop a search strategy and use new SERP features Maximize the effects of personalized search Analyze results with improved analytics tools Optimize voice search strategies There's no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets.

Anbieter: buecher
Stand: 24.01.2020
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SEO For Dummies
23,99 € *
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Up relevance scores, improve page speed, optimize voice search questions, and more! Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?" By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You'll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings. Develop a search strategy and use new SERP features Maximize the effects of personalized search Analyze results with improved analytics tools Optimize voice search strategies There's no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets.

Anbieter: buecher
Stand: 24.01.2020
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Inbound Marketing FD
54,90 CHF *
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Don't chase business--bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you need to know about inbound marketing techniques that attract the attention of your target audience. Whether you have a small or large business, this approachable text offers insight into creating, executing, promoting, and measuring inbound marketing tactics through easy-to-follow instructions on setting up and implementing a new strategic approach. With the information in this book, you can increase brand awareness, enhance brand loyalty, engage with target audience members, and attract new buyers all by leveraging your website, social media, blog, and other resources that are, most likely, already at your fingertips. A breath of fresh air brought on by the Digital Age, inbound marketing is a holistic, data-driven marketing approach that calls upon digital-based resources, such as your website, social media platforms, blogging, search engine optimization, etc., to establish your company as an authority in its industry--and to help customers find you, instead of require your sales team to chase after each and every customer. * Build a reliable inbound marketing team * Develop deeper relationships with your customers * Convert inbound traffic into revenue * Combine inbound and outbound marketing strategies to optimize your business' resources Inbound Marketing For Dummies is an essential guide for anyone looking to leverage tried and true inbound marketing strategies within their business.

Anbieter: Orell Fuessli CH
Stand: 24.01.2020
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SEO For Dummies
39,90 CHF *
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Your fully updated guide to search engine optimization Packed with tips, tricks, and secrets, SEO For Dummies shows you how to create and maintain a website that ranks at the top of search engines and drives high-volume traffic. Using plain-English explanations and easy-to-follow instructions, this friendly guide helps you come to grips with search engine basics--what they are, which ones are important, and how to get started--and build a search-engine-friendly site. SEO is an integral part of getting a site to rank in the various search engines in order to attract potential customers. In the new edition of this bestselling guide to search engine optimization, you'll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among searches and draws the masses. Covering the latest information on pay-per-click options, using social media to boost your profile, and managing your platform and reputation to positively impact your search engine rankings, this hands-on guide is the fun and friendly place to start learning how to move your site to the top of the rankings. * Develop a search strategy and use local search capabilities * Build sites that increase your search visibility * Analyze results with updated tracking tools * Maximize content marketing strategies If you're asking yourself the essential question of 'how do I get people to visit my site,' you've come to the right place!

Anbieter: Orell Fuessli CH
Stand: 24.01.2020
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WordPress For Dummies
51,90 CHF *
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The bestselling guide to WordPress--fully updated Updated to capture all the changes expected to come with the latest release of WordPress, the brand-new edition of this bestselling guide gives you an all-access pass to using this powerful publishing platform to get your very own blog or website up and running--in no time. In WordPress For Dummies, you'll find out how to choose and customize a theme, pick the perfect web host, manage multiple websites with multiple authors, and tons more. Due in large part to its state-of-the-art features, WordPress has become the go-to platform for website owners and bloggers who want to be noticed. Whether you're new to the web/blogging community or want to maximize your site, this hands-on guide is packed with everything you need to navigate the wonderful world of WordPress--and ensure the fruit of your labors gets the attention and traffic it deserves. * Get set up with a new WordPress.org account * Leverage the power of WordPress as a CMS tool * Forget one website--manage as many as you want * Optimize aesthetics, web standards, and usability Not a WordPress guru? No worries! Everything you need to become a pro is a page--and a click--away!

Anbieter: Orell Fuessli CH
Stand: 24.01.2020
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Search Engine Optimization All-in-One For Dummies
31,00 CHF *
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The most comprehensive coverage of search engine optimization In Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay whose search engine consultancy predates Google shares everything you need to know about SEO. In minibooks that cover the entire topic, you'll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more. If SEO makes your head spin, this no-nonsense guide makes it easier. You'll get the lowdown on how to use search engine optimization to improve the quality and volume of traffic on your website via search engine results. Cutting through technical jargon, it gets you up to speed quickly on how to use SEO to get your website in the top of the rankings, target different kinds of searches, and win more industry-specific vertical search engine results! Includes new and updated material, featuring the latest on Bing!, Google instant search, image search, and much more Covers SEO and optimizing servers for SEO Provides important information on SEO web design Shows you how to use SEO to stay &quote;above the fold&quote; If you're a website owner, developer, marketer, or SEO consultant, Search Engine Optimization All-in-One For Dummies, Third Edition is the only resource you need to beat the competition.

Anbieter: Orell Fuessli CH
Stand: 24.01.2020
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